What’s Driving Canadian Homebuyers?

Marci • February 20, 2018

Mortgage rule changes and increasing interest rates—surprisingly—weren’t the top motivators for prospective homebuyers in 2017, according to a new survey from the Canada Mortgage and Housing Corporation (CMHC).

Instead, the 2018  Prospective Home Buyers Survey  found that improved accessibility (i.e., fewer physical obstacles and barriers) and investment opportunity were the main driving factors to purchase a home.

The results were divided into three segments of buyers: first-time buyers, previous owners (who had previously owned a home but do not currently) and current owners.

For first-time buyers and previous owners, the desire to stop renting was ranked as one of the top three motivators to buy a home by 65% and 60%, respectively.

“The majority of prospective home buyers from all groups agree that home ownership is a good long-term financial investment,” the survey noted.

This is the first time CMHC has conducted this specific study, which examined attitudes and expectations of prospective Canadian homebuyers, as well as their understanding of the homebuying process.

There was also some positive news for brokers, as the survey confirmed that a majority of buyers from all three groups—including a full 80% of first-time buyers—planned to consult a mortgage broker before making their home purchase.

Here are some of those findings:

Mortgage Rule Changes, Home Prices & Rising Interest Rates

  • 36% of first-time buyers were aware of the 2016  mortgage qualification rule changes (e.g., the 10% down payment required for the home price portion above $500,000 and the requirement for all insured mortgages to be stress-tested using the 5-year posted rate).
    • 53% of previous owners and 58% of current owners were aware.
  • 20% of first-time buyers not previously aware of the rule changes said it will impact their purchase decision in some way.
    • Vs. 18% of previous owners and 14% of current owners.
  • 50% of first-time buyers said the changes would cause them to delay their home purchase, while 23% would purchase a smaller home.
    • 51% of previous owners and 65% of current owners would delay their purchase
    • 35% of previous owners and 32% of current owners would purchase a smaller home
  • 76% of first-time buyers said they are likely to delay their home purchase due to  high home prices , followed by 73% of previous owners and 63% of current owners.
  • 70% of first-time homebuyers said they are concerned about the possibility of  interest rates increasing  before they buy their home, followed by 62% of previous owners and 61% of current owners.
  • 61% of first-time buyers would, as a result, likely delay their home purchase, followed by 61% of previous owners and 50% of current owners.

Homebuying Expectations

  • 69% of first-time buyers agree that they have a good understanding of how much mortgage they can afford.
    • Vs. 79% of previous owners and 83% of current owners.
  • 54% of first-time buyers and previous owners are planning to spend under $300,000 on their next home.
    • Vs. 33% of current owners.
  • 25% of first-time buyers and previous owners are planning to spend between $300,000 and $500,000 on their next home.
  • 34% of current owners are planning to spend over $500,000 on their next home.
  • 68% of first-time homebuyers feel confident they can find a suitable home within their budget.
    • Vs. 83% of current owners.

In a scenario where buyers would not be able to find their ideal home:

  • 43% of first-time buyers would delay their purchase.
    • Vs. 45% of previous owners and 28% of current owners.
  • 42% of first-time buyers would compromise on the size of the home.
    • Vs. 39% of previous owners and 42% of current owners.
  • 38% of first-time buyers would compromise on the location of the home.
    • Vs. 39% of previous owners and 38% of current owners.

Buying Preparedness

  • 80% of first-time homebuyers plan to consult with a mortgage broker before purchasing a home.
    • Vs. 72% of previous owners and 69% of current owners.
  • 16% of first-time buyers pre-qualify for a mortgage within three months of purchasing their home.
    • Vs. 21% of previous owners and 22% of current owners.
  • 33% of all buyers prepare a detailed budget on their own within six months to a year before purchasing their home.

Financing home

  • 66% of first-time buyers say they have a good understanding of the full cost of homeownership, including mortgage payments, property taxes, condo fees, utilities, maintenance, etc.).
    • Vs. 79% of previous owners and 85% of current owners.
  • 33% of all homebuyers say they will take additional steps to pay down their mortgage as soon as possible.
  • 40% of first-time buyers and previous owners say they are unlikely to have a financial buffer in case their expenses change in the future.
  • 40% of first-time buyers say they are confident they have the necessary tools and information to manage their mortgage and debt load.
    • Vs. 40% of previous owners and 50% of current owners.

Homebuyers and Technology

  • 68% of first-time homebuyers would prefer to complete the entire homebuying process with help from a professional and be using online tools and resources:
    • Vs. 60% of previous owners and 58% of current owners.
  • 7% of first-time buyers would prefer to use online tools and resources exclusively, without the help of a professional:
    • Vs. 4% of previous owners and 5% of current owners.

 

This article was originally published on Canadian Mortgage Trends on Feb 14th 2018, written by Steve Huebl. 

Share

By Marci Deane December 3, 2025
If you're a homeowner juggling multiple debts, you're not alone. Credit cards, car loans, lines of credit—it can feel like you’re paying out in every direction with no end in sight. But what if there was a smarter way to handle it? Good news: there is. And it starts with your home. Use the Equity You’ve Built to Lighten the Load Every mortgage payment you make, every bit your home appreciates—you're building equity. And that equity can be a powerful financial tool. Instead of letting high-interest debts drain your income, you can leverage your home’s equity to combine and simplify what you owe into one manageable, lower-interest payment. What Does That Look Like? This strategy is called debt consolidation , and there are a few ways to do it: Refinance your existing mortgage Access a Home Equity Line of Credit (HELOC) Take out a second mortgage Each option has its own pros and cons, and the right one depends on your situation. That’s where I come in—we’ll look at the numbers together and choose the best path forward. What Can You Consolidate? You can roll most types of consumer debt into your mortgage, including: Credit cards Personal loans Payday loans Car loans Unsecured lines of credit Student loans These types of debts often come with sky-high interest rates. When you consolidate them into a mortgage—secured by your home—you can typically access much lower rates, freeing up cash flow and reducing financial stress. Why This Works Debt consolidation through your mortgage offers: Lower interest rates (often significantly lower than credit cards or payday loans) One simple monthly payment Potential for faster repayment Improved cash flow And if your mortgage allows prepayment privileges—like lump-sum payments or increased monthly payments—those features can help you pay everything off even faster. Smart Strategy, Not Just a Quick Fix This isn’t just about lowering your monthly bills (although that’s a major perk). It’s about restructuring your finances in a way that’s sustainable, efficient, and empowering. Instead of feeling like you're constantly catching up, you can create a plan to move forward with confidence—and even start saving again. Here’s What the Process Looks Like: Review your current debts and cash flow Assess how much equity you’ve built in your home Explore consolidation options that fit your goals Create a personalized plan to streamline your payments and reduce overall costs Ready to Regain Control? If your debts are holding you back and you're ready to use the equity you've worked hard to build, let's talk. There’s no pressure—just a practical conversation about your options and how to move toward a more flexible, debt-free future. Reach out today. I’m here to help you make the most of what you already have.
By Marci Deane November 26, 2025
Don’t Forget About Closing Costs When planning to buy a home, most people focus on saving for the down payment. But the truth is, that’s only part of the equation. To actually finalize the purchase, you’ll also need to budget for closing costs —the out-of-pocket expenses that come up before you get the keys. Closing costs can add up quickly, which is why they should be part of your pre-approval conversation right from the start. Lenders will even require proof that you’ve got enough funds set aside. For example, if you’re getting an insured (high-ratio) mortgage, you’ll need at least 1.5% of the purchase price available in addition to your down payment. That means a 10% down payment actually requires 11.5% of the purchase price in cash to make everything work. Let’s break down some of the most common expenses you should prepare for: 1. Home Inspection & Appraisal Inspection : Paid by you, this gives peace of mind that the property is in good shape and doesn’t have hidden problems. Appraisal : Required by the lender to confirm value. Sometimes this is covered by mortgage insurance, sometimes by you. 2. Legal Fees A lawyer or notary is required to handle the title transfer and make sure the mortgage is properly registered. Legal fees are often one of the larger closing costs—unless you’re also responsible for property transfer tax. 3. Taxes Many provinces charge a property or land transfer tax based on the home’s purchase price. These fees can range from hundreds to thousands of dollars, so you’ll want to factor them in early. 4. Insurance Property insurance is mandatory—lenders won’t release funds without proof that the home is insured on closing day. Optional coverage like mortgage life, disability, or critical illness insurance may also be worth considering depending on your financial plan. 5. Moving Costs Whether you’re renting a truck, hiring movers, or bribing friends with pizza and gas money, moving comes with expenses. Cross-country moves especially can be surprisingly pricey. 6. Utilities & Deposits Setting up new services (electricity, water, internet) can involve connection fees or deposits, particularly if you don’t already have a payment history with the utility provider. Plan Ahead, Stress Less This list covers the big-ticket items, but every purchase is unique. That’s why it pays to have an accurate estimate of your personal closing costs before you make an offer. If you’d like help planning ahead—or want a breakdown tailored to your situation—let’s connect. I’d be happy to walk you through the numbers and make sure you’re fully prepared.
By Marci Deane November 19, 2025
Why a Mortgage Pre-Approval Protects Both Your Head and Your Heart There’s no denying it—buying a home is an emotional journey. In a competitive market, it can feel like you need to stretch beyond your comfort zone or bid above asking just to have a chance. That pressure can make it hard to separate what you want from what you can realistically afford. One of the biggest pitfalls buyers face is falling in love with a home that’s outside their price range. Once that happens, every other property seems like a compromise—even the ones that might have been a perfect fit otherwise. The best way to avoid this heartache? Get pre-approved before you start shopping. What a Pre-Approval Does for You A mortgage pre-approval gives you more than just a number—it provides clarity, confidence, and protection: Know your buying power : Shop within your true price range and avoid disappointment. Spot potential roadblocks : Uncover issues like credit bureau errors before you make an offer. Get organized : Learn exactly what documentation you’ll need so there are no surprises. Lock in a rate : Many lenders hold your rate for 30–120 days, giving you peace of mind if rates rise. Save yourself heartache : Protect yourself from falling for a home you can’t afford. Head vs. Heart Buying a home is about balance. Your head tells you what’s financially sound, your heart tells you what feels right—and both matter. A pre-approval helps bring those two sides together, so you can make confident choices without emotional stress clouding your judgment. The Bottom Line Looking at properties for fun is one thing—but if you’re serious about buying, a pre-approval is the smartest first step you can take. It sets realistic expectations, saves time, and protects your emotions along the way. If you’d like to explore your options and get pre-approved, I’d be happy to walk through the process with you. Let’s make sure you’re ready to shop with confidence.